Georgia's Online Cancer Information Center

Atlanta clinical trials software startup raises $7.1M

Atlanta Business Chronicle

Florence, an Atlanta-based clinical trials software startup, has raised $7.1 million in a Series B round led by Fulcrum Equity Partners. Atrium Health and Bee Partners also participated in the round.

The startup, which assists clinical trials through software by managing document and data flow between research sites and sponsors, will use the funding for Florence’s product offerings. The company also plans to grow its sales, marketing and customer success teams, according to a news release.

“Clinical drug trials are slower and more expensive than ten years ago, halting access to cutting edge medicines,” Ryan Jones, CEO of Florence, said in a statement. “We are on a mission to fix this. Over the past five years, we’ve built the largest network of connected clinical trial sites through our eBinders platform. Our new partners, Fulcrum, Atrium, and Bee, will now allow us to digitally connect sites to pharmaceutical sponsors and clinical research organizations, creating a new type of research network that speeds progress.”

Currently, Florence has a network of 5,000-plus clinical trial sites and clinical trial sponsors. Their product Florence eBinders is used by 5,000-plus investigators to manage eRegulatory/eSource for over 1,200 studies. The company also provides solutions for eTMF and a virtual site workspace for monitoring, startup and document exchange.

The company reports that between July 2018 and July 2019, the activity of sponsors and CRO users on the Florence platform increased by 229%. Florence’s goal is to promote medical advancement while also reducing drug development costs and risks.

Florence was founded in 2014 by Jones, CTO Andres Garcia and Clinical Director Dr. Michael Kassin. Prior to this round, Florence raised a $1.7 million seed round from Bee Partners, a San Francisco-based early-stage venture firm, according to Crunchbase. 

View More

Media, News & Events

Susan G. Komen Greater Atlanta and Georgia CORE cosponsor luncheon to provide in-depth look at breast cancer disparities in metro Atlanta

Emory University researcher discusses prevalent disparity affecting African American women.

Congratulations to the winners of the 2019 Breast Cancer License Tag Awards!

Eight organizations across the state have been awarded grants totaling $400,000 for breast cancer education, screening and treatment for underserved Georgians.

 About 10/24/2019

Partnership awards $100,000 for breast cancer research

Georgia CORE, in partnership with It’s The Journey and A Cure In Our Lifetime Atlanta has awarded a $100,000 grant to Dr. Veena Rao, Morehouse School of Medicine for Triple Negative Breast Cancer Research.

Subscribe to Our Newsletter

Our email newsletter allows you to get the most up-to-date information right in your Inbox.

Subscribe Now
Georgia CORE


Hearts and Minds Dedicated to Improving Cancer Care

Georgia CORE is a public-private partnership that creates collaboration among the state’s cancer organizations and institutions to connect more Georgians to quality, personalized cancer care. We welcome you to this one-of-a-kind online information center for all things related to cancer and survivorship care in Georgia.