The U.S. Department of Health and Human Services (HHS) Office of Disease Prevention and Health Promotion (ODPHP) developed the Move Your Way® campaign in 2018 to share key recommendations from the second edition of the Physical Activity Guidelines for Americans. The campaign aims to increase awareness and knowledge of the guidelines, physical activity self-efficacy, and ultimately change behavior. It includes over 80 free resources, such as posters, fact sheets, and videos, that are available in English and Spanish and tested with diverse audiences. This webinar will provide an overview of the campaign, highlight how community pilots from health departments in Cabarrus County, North Carolina and Jackson, Mississippi successfully implemented Move Your Way®, and describe strategies for how public health professionals and organizations can leverage the campaign to promote physical activity in their communities.
By the end of this webinar you will be able to:
- Discuss the recommendations from the Physical Activity Guidelines for different audiences.
- Describe how to communicate about the Guidelines using audience-tailored, easy-to-understand, inclusive messages.
- Identify practical strategies to leverage free physical activity promotional campaign resources to promote physical activity to key audiences.
Joshua Chigozie Ogbuefi, MPH, is a Health Communications Fellow at the Office of Disease Prevention and Health Promotion (ODPHP) within the U.S. Department of Health and Human Services. His primary role is project support for the Move Your Way® campaign, which is the communications campaign for the Physical Activity Guidelines for Americans. His other projects at ODPHP include supporting the ODPHP Healthy Equity Workgroup as a communications subject matter expert and project manager for the ODPHP social media team. Prior to his current role, Joshua interned at the CDC Division of Nutrition, Physical, Activity, and Obesity, Physical Activity and Health Branch supporting the branch’s health equity work. Joshua holds a Master of Public Health in Health Promotion and Behavior from the University of Georgia and a Bachelor of Science in Public Health from The Ohio State University.
Katie Costello, MPH is a Health Communications Fellow at the Office of Disease Prevention and Health Promotion (ODPHP) within the U.S Department of Health and Human Services. Her primary role is project support for the Move Your Way® campaign, which is the communications campaign for the Physical Activity Guidelines for Americans. Her portfolio also includes supporting promotion of ODPHP’s Healthy People 2030 and Healthy Aging initiatives. Prior to her current role, Katie served as an intern at the Society for Public Health Education where she contributed to the organization’s cooperative agreement with CDC Healthy Schools. Katie holds a Master of Public Health degree in Physical Activity and a Bachelor of Science in Kinesiology from the University of Maryland, College Park.