Amplifying Your Message: Advocating Through Traditional Media Channels

1:00 PM - 2:00 PM

National Coalition for Cancer Survivorship

Join us for a webinar on leveraging traditional media for cancer advocacy with public relations and marketing expert Michael Holtz. While social media is an important tool for amplifying cancer advocacy messages, traditional media outlets like newspapers, television, and radio, and their digital counterparts, are still relevant and can help raise awareness and put pressure on decision makers.

Drawing on his experience as a regional media advocacy director for the nation's largest cancer nonprofit organization, as well as his current work as a volunteer for several organizations, Michael will share examples and best practices for working with and building relationships with the media.

In this webinar, you will learn how to make initial pitches to members of the media, get tips and tricks for getting coverage of events, and how to be prepared to share your story. Michael will also offer advice on the dos and do nots of media interviews and discuss the power of letters to the editor and op/eds for "giving legs" to advocates' messages.

While this webinar will focus on amplifying the message of the survivorship legislation that we will advocate for at the CPAT Symposium, the information shared will benefit advocates who support any organization and their individual cancer journeys. Don't miss out on this valuable opportunity to learn from an expert in the field and take your cancer advocacy efforts to the next level.

Learn more about NCCS's Cancer Policy and Advocacy Team (CPAT) program: https://canceradvocacy.org/cpat

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Media, News & Events

Georgia Cancer Trial Finders Provider Engagement Webinar

Join us for a 35-minute Georgia Cancer Trial Finders Provider Engagement Webinar on March 26 from 12:15–12:50 PM (ET) featuring Dr. Trevor Feinstein, Chief Medical Officer of Georgia CORE, and Dr. Crain Garrott, Past President of the Georgia Society of Clinical Oncology (GASCO).

Because many referrals to Georgia Cancer Trial Finders originate from clinical teams, increasing provider awareness of this res

3/13/2026

Clinical Trials, Doctors & Cancer Centers

Hearts Aligned Integrative Educational Conference

This gathering is more than a conference. It is a coming together of medical professionals, integrative practitioners, community leaders, sponsors, and advocates who believe cancer care should include the whole person — body, mind, and spirit. Together, we are creating space for education, empowerment, and expanded access to integrative services for cancer patients, survivors, and caregivers.

3/09/2026