Join us for a webinar on leveraging traditional media for cancer advocacy with public relations and marketing expert Michael Holtz. While social media is an important tool for amplifying cancer advocacy messages, traditional media outlets like newspapers, television, and radio, and their digital counterparts, are still relevant and can help raise awareness and put pressure on decision makers.

Drawing on his experience as a regional media advocacy director for the nation's largest cancer nonprofit organization, as well as his current work as a volunteer for several organizations, Michael will share examples and best practices for working with and building relationships with the media.

In this webinar, you will learn how to make initial pitches to members of the media, get tips and tricks for getting coverage of events, and how to be prepared to share your story. Michael will also offer advice on the dos and do nots of media interviews and discuss the power of letters to the editor and op/eds for "giving legs" to advocates' messages.

While this webinar will focus on amplifying the message of the survivorship legislation that we will advocate for at the CPAT Symposium, the information shared will benefit advocates who support any organization and their individual cancer journeys. Don't miss out on this valuable opportunity to learn from an expert in the field and take your cancer advocacy efforts to the next level.

Learn more about NCCS's Cancer Policy and Advocacy Team (CPAT) program: https://canceradvocacy.org/cpat