Georgia's Online Cancer Information Center

Apr 18, 2023
Virtual Meeting

Amplifying Your Message: Advocating Through Traditional Media Channels

1:00 PM - 2:00 PM

Amplifying Your Message: Advocating Through Traditional Media Channels
National Coalition for Cancer Survivorship

Join us for a webinar on leveraging traditional media for cancer advocacy with public relations and marketing expert Michael Holtz. While social media is an important tool for amplifying cancer advocacy messages, traditional media outlets like newspapers, television, and radio, and their digital counterparts, are still relevant and can help raise awareness and put pressure on decision makers.

Drawing on his experience as a regional media advocacy director for the nation's largest cancer nonprofit organization, as well as his current work as a volunteer for several organizations, Michael will share examples and best practices for working with and building relationships with the media.

In this webinar, you will learn how to make initial pitches to members of the media, get tips and tricks for getting coverage of events, and how to be prepared to share your story. Michael will also offer advice on the dos and do nots of media interviews and discuss the power of letters to the editor and op/eds for "giving legs" to advocates' messages.

While this webinar will focus on amplifying the message of the survivorship legislation that we will advocate for at the CPAT Symposium, the information shared will benefit advocates who support any organization and their individual cancer journeys. Don't miss out on this valuable opportunity to learn from an expert in the field and take your cancer advocacy efforts to the next level.

Learn more about NCCS's Cancer Policy and Advocacy Team (CPAT) program:


Register Here

Media, News & Events

Georgia CORE's FY22 Annual Report

Click above, then for optimal viewing, hit the Fullscreen icon in the bottom right corner.



Georgia CORE releases report from Disparities in Cancer Clinical Trials Summit

On Sept. 30, Georgia's cancer experts shared advice and experiences with oncology providers, patient navigators and research managers - all to provide new ways to diversify participation in clinical trials. In February 2023, Georgia CORE issued a report with a recap and actions steps. Download the report >>


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Georgia CORE


Advancing Cancer Care through Partnerships and Innovation

Georgia CORE is a statewide nonprofit that leverages partnerships and innovation to attract more clinical trials, increase research, and promote education and early detection to improve cancer care for Georgians in rural, urban, and suburban communities across the state.